Still Thriving: The Coconut Water Industry in the Global Market
Coconut water rose in popularity over the global beverage industry for more than a decade already. For thousands of years, people in the past have known of coconut water’s healthy benefits even without reliable scientific studies as proof. Since coconut is said to contain electrolytes such as sodium, potassium, calcium and phosphorus, it is definitely helpful for hydration of the body. Aside from that, it can also benefit the body in many other ways as it contains a high amount of various nutrients that the body usually needs.
From coconut water being a promising health product, it then transitioned into a well-loved daily drink over the years. The demand has outnumbered the supply for some time. Due to its recognized hydrating benefits, it then started competing with the regular sports drinks available in the market. Many famous personalities from the entertainment and sports industry even started promoting coconut water for health boosts they experienced. Since then, many researches were conducted in order to prove the competency of coconut water against the most effective sports drinks for hydration.
A number of valid researches have proven that in terms of hydration, coconut water won’t still go number one compared to commercialized sports drinks. But why is the product still surviving the market? Whether in tetra packs, cartons, bottles or cans, coconut water still fills lots of grocery shelves in many countries. So in spite of its lower hydration properties when compared to sports drinks, it still contains a lot of other nutrients that benefit the body.
Minor health benefits of coconut water include its aid in weight management, supports healthy digestion, a healthy skin texture due to its antioxidant properties, anti bacterial and anti aging properties, may have benefits against diabetes and kidney stones, helps heart health, reduces high blood pressure, and still remains a delicious source of hydration for the body. Because of this broad spectrum of benefits, it is no wonder why coconut water has been coined as “nature’s sports drink”, “a hydrating miracle drink”, “a functional beverage”, and “a naturally healthy go-to drink”.
Thanks to health and wellness enthusiasts maintaining a global trend to live healthy lifestyles. It opened a lot of opportunities especially to organic products to penetrate the world market and become a multi-million-dollar industry. In current times of massive advancement in all walks of life, the world seemed to never stop. Functionality is an inclination and people on the planet are in search of products that will cater to the demand for convenience and efficacy. Fortunately, coconut water can offer both.
In the coming years, it is predicted that the demand for coconut water, especially the organic ones, will continue to increase. Studies showed that the consumers’ indulgence for fruity flavored beverages and the continuous adoption of healthy lifestyles will be the main driving factors in the sales of the coconut water beverage. It is said that product packaging will play a great role to boost market growth. Since suitability is an important factor to consider, innovations for more flavors and inventive product packaging is expected to be a challenging endeavor for coconut water manufacturers. Consumers will continue to patronize products that suit their aspired lifestyles and so far coconut water is still filling the spot for everyone’s healthy and convenient go-to beverage.